Archive for Bitching

What I’ve Learned About SEO

This is going to be stream-of-consciousness and unorganized as all hell. A brain dump. I just gotta vent.

I created a website. I finally did it. After months of reading about doing it, and reading about Seach Engine Optimization, I just did it.

Almost six months of adding content, submitting to the Yahoo Directory which cost me $299, submitting to smaller paid directories, writing articles and submitting them to ezinearticles and goarticles and articlecity and so on. I paid an Indian firm to do reciprocal linking for me.

And where am I?

A whopping 30 visitors a day. I refuse to monetize the site until I have more than that. During the link building process, I want to be taken seriously. In all fairness, I perhaps should be praising that amount of visitors. I restructured the site recently to be in compliance with the magic bullet known as “siloing.” Read about it on Charles Heflin’s site: http://www.seo2020.com

I’ve used a blog to create the site, and I’ve used Rapid Niche Websites to make it look like a real site. Why? Because if you blog and ping, you’ll get better search engine traffic. It’s another magic bullet. Read about it on Jeff Walter’s site: http://www.rapidnichewebsites.com

In case you can’t tell, I’m being sarcastic.

Not that I have anything against the above “gurus,” but it seems to me that they all make it seem so much more simple than it is. Siloing and blogging are not magic bullets. I don’t know that there IS a magic bullet.

But I digress. So restructuring left me with a lot of dead links in Google. Also, I’m in a VERY competitive health niche. And it’s “only” been six months. So perhaps 30 a day isn’t that bad.

But you know what? I don’t really care all that much about my site. It’s vaguely interesting to me; it’s not utterly painful to write about. But I just don’t care all that much. The ONLY thing I’ve EVER cared about is making money. In fact, I chose my health niche ONLY because of the high paying Adsense potential.

Is that really a reason to create a site? It’s a health niche, for godssake! I’ll be competing with the NIH! And doctors who do research! And hospitals! I have nothing new to contribute, except what I read on these sites THAT ALREADY EXIST!

I’ve found a few others out there trying to do what I’m trying to do, in the exact same niche. One guy has hundreds upon hundreds of articles submitted to hundreds upon hundreds of article directories. And yet, according to Alexa, which is very very rough admittedly, he’s getting a miniscule amount of traffic.

What the hell am I doing?!

How the heck am I going to get good, authority sites with .edu and .gov domains to link to me? I got all my information from THEM!! Ug!

My articles on ezinearticles aren’t going to boost my rankings unless a reputable site republishes them. BUT I HAVE NOTHING NEW TO SAY in this health niche. I haven’t done any research, and all my articles say are “the symptoms of blah blah blah are this and that.” Nobody’s going to care.

I’ll let it fester for a while. I’ll keep adding an occasional article.

But it irritates me that people like Colin McDougall can get top rankings for, of all things, “credit card applications.” !!!!!!!!! And you read his book, The VEO Report. He basically says just make a good site, and say something controversial, and engage in a little viral marketing; don’t submit too many articles to the article directories; buy a Yahoo submission.

And you pick apart his site. I found a few articles on Digg that were not digged because they were dry financial information. I found him in a few directories. Doesn’t seem like any huge PageRank sites linking to him when I use one of my myriad of research tools. He’s not saying anything controversial. He has two articles in ezinearticles.

BUT HE RANKS ON THE FIRST PAGE FOR THE TERM “credit card applications!!!” He’s getting good Alexa rankings! What the heck is he doing?! An “allinanchor:credit card applications” search brings up his site near the top of google. That means lots of sites are pointing to him with the term “credit card applications” in the link text. HOW?! WHERE?!

Are these people not telling us something in there ebooks?! I mean, if they were cloaking they obviously couldn’t reveal it. Maybe that’s it. Yeah.

I just don’t know. It’s all turning out to be more of a let down than I though it would be.

But that’s bringing me back to my main point: all I care about is making money. Because I’m broke and in debt, I can’t live where I want to, I can’t buy a Sony Reader, I can’t travel. I can’t do anything I truly want to do. Now give me money (that’s what I want), that’s what I want.

So if that’s the key, then shouldn’t I refocus my efforts? Shouldn’t I dump the idea of creating a content site? Should I try a different, more directly capitalistic approach?

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*sigh* What a completely wasted year

2006 didn’t exist for me. Really. I quit my job in January to try to start a business on Ebay, inspired by a piece of junk mail I got. The idea of working for myself is something that I had never given much thought; too hard, too expensive, too risky. But setting up a business on the internet is almost completely risk free. $10 a month here, $3 for a domain name there, and so on. I’m utterly stumped as to why I hadn’t thought of it before.

I bought a few ebooks to learn the ropes, and spent most of January and February trying to find a product source that was cheap enough to turn a profit on Ebay.

Ha!

Ebay prices are regularly less than wholesale prices. No matter how much I looked I just couldn’t figure out a way to make a profit. I’m sure I could have if I had kept at it, but…

A Yahoo Store! That was the answer, surely! In a Yahoo Store you can charge closer to retail prices because people aren’t there looking for a good deal on an auction; they simply want to buy something as in a brick-n-mortar store.

And perhaps it would have been the answer.

Until I ran across a tiny paragraph in a book called Yahoo Store Profits. It mentioned getting other people to promote your products for you, and paying them a commission, a finder’s fee if you will, if they refer a paying customer. In fact, the book went on to say, there are several people making a living from doing just that.

Hmmm. Really? I wonder what this is called? Ah, “affiliate marketing.” Now THERE’s a business I could enjoy. Set up a website, refer customers to a merchant, and get paid. No product sourcing, no customers to deal with, nothing to do once it’s set up and making money.

Easy, right?

Sometimes I think I may have been better off with that Yahoo store.

One year later and I still haven’t made a dime. The year was spent reading every ebook on affiliate marketing out there, and with each ebook saying: THIS is the ONE! This is it! The magic bullet! Finally I’m going to start making money.

I can’t believe a year has just gone by, and all it was filled with was me reading ebooks and forums. I worked briefly at Target. That’s where my life is now. 32, married, broke, and working at Target. All because of my faith in internet marketing.

At least I do have one website to show for it. But I still don’t know what I’m doing, and I have this HORRIBLE sense of procrastination.

I created this diary to log my marketing efforts; maybe it’ll help motivate, maybe it’ll just be a distraction. Who knows where the hell I’m going from here…

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