OK, it’s time to get my feet wet. I’m going to play around with direct linking; this means putting your affiliate link directly into an Adwords ad, with no landing page in between. The problem is that Google only allows one display URL per keyword. So if the merchant or another affiliate are already bidding on a particular term, I won’t be able to do the same. Or more accurately I’ll have to bid more than them to “win,” and I’m trying to be profitable here. So I’ll have to use less popular products.
So, I’m going to gank a niche right from Adwords Miracle that Chris uses as an example: seduction. I’m stealing this niche from his book to get over the initial fear of starting.
I’ll be bidding on terms related to getting a date, attracting women, and so on, and direct link to three different seduction ebooks from Clickbank.
I’m adding three keyword groups. The best way to use Adwords is to separate your keywords into related groups, so I might have one group like this:
- spyware
- download spyware
- spyware removal
and then another one like this:
- computer problems
- problem with computer being slow
and so on. This allows me to better target my ad. Even though the product is the same for all, I can write the first ad to include the keyword “spyware,” and the second ad to include the keyword “computer problems.” The more targeted the ad, the higher the Click Through Rate, or how many searchers actually click on my ad. The higher the CTR, the lower my bids can be. So I’m also starting with an expensive 20 cents per click to keep my ad high, more users will click on it, my CTR will be high, and I should be able to slowly lower the cost per click while being able to keep the same position.
So I’m running a campaign with a few broad keywords, right now only about four terms that get a LOT of searchers per month, and sending them directly through to one of three seduction products.
I’ll write another post when I see what happens.
